Video Premiere: 72% ‘It’s Only A Problem If It’s A Problem For Me’

3rd November 202115th December 2021 Lee Edwards 72%, Human Worth, Noise-Rock, Squirrelled Away Records

As I’ve said in the past, we’re big supporters of Human Worth here at Shaman HQ, not only for their attention to detail with each release, but also for donating a percentage of profits to worthy causes. The next offering from this small, but extremely passionate label is a vinyl issue for noise-rock deviants 72% and the album How Is This Going To Make It Any Better? Originally issued on cassette in 2019 by Hominid Sounds, for this release Human Worth in collaboration with Squirrelled Away Records will be making a donation to CALM – Campaign Against Living Miserably.

72% - Photo by Joe Brown — 72% – Photo by Joe Brown

And today, prior to the official pre-sale start date of this Friday, 5th November, we’re elated to be able to bring you a video for the track It’s Only A Problem If It’s A Problem For Me. Readers of a certain vintage will easily be able to relate to the 8-bit video game craziness, and 72% drummer and vocalist Joel Harries has this to say about the insanity we’re about to witness…

‘It’s Only A Problem If It’s A Problem For Me was the first song we wrote for the album How Is This Going To Make It Any Better?. After a long period of being unable to write new music something suddenly clicked, and the song fell out almost fully formed in one improvised session. After some refining it set the tone for the rest of the music we would write for the album. At gigs it seems to get the audience moving so we thought we would give it the extra attention it deserves with this mad video from our very own Joe Brown.’

More On 72% & How Is This Going To Make It Any Better?

Human Worth are proud to be teaming up with Squirrelled Away Records to reissue 72%‘s stunning album How Is This Going To Make It Any Better? on vinyl for the first time!

Recorded and mixed by Wayne Adams at Bear Bites Horse Studio and originally released on cassette by London label Hominid Sounds, this album is a defining moment for the band, moving into new realms of disturbing darkness, creating ‘the most diverse, heavy, strange & wonderful music they have written yet.’

72% 'How Is This Going To Make It Any Better?' — 72% ‘How Is This Going To Make It Any Better?’ Artwork

Human Worth have pressed up a super limited edition of only 150 gorgeous red vinyl, with newly reworked artwork by Joe Brown.

Available to pre-order from 5th November with 10% all proceeds (+ Bandcamp’s 10% cut on the fee waiver days) donated to charity CALM – a leading movement against suicide, who are currently supporting more people than ever through this challenging time.

72% 'How Is This Going To Make It Any Better?' Red Vinyl — 72% ‘How Is This Going To Make It Any Better?’ Red Vinyl

How Is This Going To Make It Any Better? Tracklisting:
01. I Have No Idea What You Want Me To Do
02. Mate, No One Will Ever Love You
03. It’s Only A Problem If It’s A Problem For Me
04. Don’t Look For It, It’s Not There Any More
05. I Hate You Too
06. Holy Shit
07. Failure Is Absolutely Possible
08 Hurry, There’s No Time To Explain
09. Last Of The Winter Dregs
10. Brutish Giant

72% is:
Joel Harries – Drums, Vocals
Joe Brown – Guitar
Joshua Ryan – Guitar

Pre-sales for the vinyl reissue of 72% and their album How Is This Going To Make It Any Better? start this Friday, 5th November over on the Human Worth Bandcamp page.

More On 72% & How Is This Going To Make It Any Better?

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